The packaging notebook
Packaging for Clothing Brands
Keep the garment, the packing workflow and the brand experience in the same brief.
Measure the folded product
Include the largest size and any accessories. Review whether one packaging format can serve the range without excessive empty space.
Choose for the channel
A retail carry bag and a shipped order solve different problems. Consider protective wrapping and returns for ecommerce orders.
Coordinate the details
Match care cards, hang tags and labels to the packaging. Check color on the actual paper and confirm the handle load for bags.