The packaging notebook
Kraft vs White Cardboard
Paper color is a design choice with practical print implications.
Compare the print surface
Brown kraft changes the appearance of printed colors. White board can offer a brighter base, but coating and fiber composition also matter.
Ask for the specification
Color alone does not establish recycled content or recyclability. Request the grade, weight, coating and any relevant documentation.
Proof on the chosen stock
Review logos, fine text and large color areas on a representative sample before approving artwork.