The packaging notebook
What Is MOQ in Packaging?
Minimum order quantity is tied to the way a particular pack is made.
Why minimums differ
Printing setup, tooling, materials and finishing can make very small runs inefficient. A listed MOQ belongs to a particular reference, not every possible specification.
Ask with a complete brief
Provide size, artwork coverage and finishes when asking about a minimum. Request alternatives if your initial quantity is below the available run.
Separate samples from production
A sample is a different scope from a production order. Confirm its cost, construction and purpose before comparing it with unit pricing.